CRF Health Appoints Mark Maietta, MBA as Senior Vice President of Global Business Development

July 9, 2012 Naor Chazan

Plymouth Meeting, PA – July 9, 2012:  CRF Health, a leading global provider of eCOA solutions for the life sciences industry, announced that Mark Maietta, MBA, has been appointed as Senior Vice President for Global Business Development and as a member of the Executive team. 

Mark comes to CRF Health with over two decades of experience in business development, strategy and marketing in the Clinical Research and Pharmaceutical sectors. Most recently, Mark was Director of Global Business Development at OptumInsight, part of Optum - a company that specializes in providing health services to the industry. Prior to his role at OptumInsight, Mark spent several years at Pfizer and Parke-Davis Pharmaceuticals. He brings keen insight in culture development, accountability, people development and strong operating principles to ensure customer satisfaction and success to his role.

Rachael King, CEO, commented:  “I am delighted to welcome Mark to CRF Health as he brings his expert leadership skills and sector experience to strengthen our sales efforts.  The eCOA market is growing rapidly and this significant appointment will ensure we continue to maximize our business potential and maintain our market leading position.”

About CRF Health
CRF Health is a global leader in eCOA (electronic Clinical Outcome Assessments) solutions for the life sciences industry.  eCOA encompasses PROs (Patient Reported Outcomes), ObsROs (Observer Reported Outcomes) and ClinROs (Clinician or Rater Reported Outcomes). 

Through innovative technology, a thorough understanding of drug development, and mobile computing, CRF Health is driving the change to higher quality outcomes and more efficient paper-free clinical trials.

CRF Health’s intuitive and patient-focused eCOA technology has been used in more than 70 countries, on six continents and 68 regional languages, including several regional Indian dialects. CRF Health consistently demonstrates the industry’s highest patient compliance rates, while delivering unrivaled data accuracy and unmatched patient and site acceptance.

Since 2000, CRF Health has continued to provide true global eCOA delivery and service, with operation centers in the United States and the United Kingdom, an R&D center of excellence in Finland, and logistics centers spanning multiple continents. 

For more information, please visit

Contact:  Heather Bilinski, Marketing Manager,, +1 267.498.2349

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